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Pre- Listing Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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From Listing To Sold

Step 1: Schedule a Home Selling Consultation
Let’s talk goals, timing, and strategy. I’ll provide a personalized game plan tailored to your property and market. It is important to understand why you're selling and what you want to accomplish with your sale. Do you need to sell as soon as possible?

Step 2: Review Market Value & Set the Right Price
Using local comps and market insights, we’ll set a price that attracts qualified buyers and maximizes your return.

Step 3: Sign the Listing Agreement
This formalizes our partnership so I can begin professionally marketing your home to my large sphere of emails, social media following, and print media. My Instagram alone receives over 100,000 views monthly!

Step 4: Prepare Your Home for Listing
Declutter, depersonalize, and freshen up the space. I’ll offer tips—or connect you with local pros—for cleaning, staging, landscaping, or minor repairs if necessary to boost the value.

Step 5: Schedule Professional Photography & Marketing Prep
High-quality photos, videos, drone shots, floor plans, document compilation, and compelling descriptions make your home stand out across all platforms.

Step 6: Launch Your Listing
Your home goes live on the MLS, Zillow, Realtor.com, social media, and more. I’ll host open houses and private showings as needed.

Step 7: Review & Negotiate Offers
Once offers come in, I’ll break them down clearly, help you respond, and negotiate on your behalf for the best terms and price.

Step 8: Under Contract & Inspections
We’ll work through buyer inspections, appraisals, and financing contingencies—ensuring your interests are protected every step of the way.

Step 9: Final Walkthrough & Closing Prep
We’ll tie up loose ends, schedule final cleanings or repairs if needed, and prepare you for closing day.

Step 10: Close the Sale & Celebrate!
Once all paperwork is signed and funds are transferred, the home officially changes hands. Time to celebrate your next chapter!

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Who Pays For What?!

When it comes to closing on a home in the Florida Keys, both the buyer and seller have specific costs and responsibilities. Here's a general breakdown of who pays for what—but keep in mind, everything is negotiable depending on the deal.

Buyer:

  • Home inspection

  • Appraisal fee (required by lender)

  • Loan origination and lender fees

  • Survey (if required by title or lender)

  • Title insurance (lender’s policy)

  • Property insurance (homeowners, wind, flood)

  • Recording fees

  • Prepaid property taxes & escrow deposits

  • Attorney fees (if used)

  • Doc stamps on mortgage (state tax)

  • HOA application fees (if applicable)

Seller:

  • Real estate commissions (usually 5–6% split between listing and buyer agents)

  • Title insurance (owner’s policy)

  • Doc stamps on deed (Florida transfer tax)

  • Municipal lien search

  • HOA estoppel fee (if in an association)

  • Property taxes (prorated up to closing)

  • Outstanding liens or repairs agreed upon

  • Title closing fee (negotiable)

Negotiable:

  • Title fees can be split

  • Closing costs assistance (sometimes offered by sellers as an incentive)

  • Repairs or credits after inspection

 

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Brad & Melissa L.
John & Sharon H.
Seller
William & Jody S.
Ron S.
Anna D.
WHAT MY CLIENTS SAY

Best agent. Phenomenal to work with and incredibly professional.

— Brad & Melissa L.

WHAT MY CLIENTS SAY

Kelsey did a great job selling our house and was a pleasure to work with.

— John & Sharon H.

WHAT MY CLIENTS SAY

Kelsey did a great job with our listing and handled it to the very end with a flawless closing. Thank you Kelsey!

— Seller

WHAT MY CLIENTS SAY

Kelsey was amazing. She guided us through the process and made it very easy. When we had a few title issues she very professionally handled them, and quickly reduced my stress level around those issues. I would highly recommend the company and Kelsey.

— William & Jody S.

WHAT MY CLIENTS SAY

Very professional and excellent service she is someone I can trust and she has a great personality. I pushed a little hard sometimes and I can be a pain but she stayed on course and new how to handle me. I would highly recommend Kelsey and I already did. Thanks!

— Ron S.

WHAT MY CLIENTS SAY

Kelsey’s attention to detail about each of her properties was not only extremely helpful but impressive as well. She knew the best neighborhoods for boats, families, and recreation. Kelsey recommended dozens of local spots for us to enjoy after moving into our beautiful new home. She is also a skilled interior designer, that we look forward to working with in our new home. Thank you, Kelsey, we are so ex...

— Anna D.

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Get in Touch
Kelsey Caputo-Frins

Contact Details

(305) 363-9998

[email protected]



85992 Overseas Highway

Islamorada, FL 33036