Real Estate Kelsey Caputo-Frins May 28, 2025
Profiting in Paradise: Investing in Commercial Real Estate in the Florida Keys
The Florida Keys are more than just a tropical paradise—they’re a strategic investment opportunity for those looking to capitalize on the area’s booming tourism and chronic housing shortages. Whether you're eyeing a boutique hotel in Key Largo or a multifamily property in Marathon, the Keys offer an unmatched combination of high demand, limited supply, and consistent income potential.
📈 Tourism Snapshot: From Key Largo to Key West
Tourism is the lifeblood of the Florida Keys economy. In 2024, the region welcomed approximately 5.1 million visitors, with Key Largo attracting around 973,500 of them. The remaining 4.14 million visitors explored destinations like Islamorada, Marathon, and Key West.
Here's a breakdown of tourism across the Keys:
The crown jewel of Florida Keys tourism, Key West draws over 2.5 million annual visitors, despite being just 4 miles long. The island maintains some of the highest ADRs in the state, with averages ranging from $350 to $600+ per night, especially in the luxury and historic inn segments. Occupancy rates remain over 80% annually, with consistent foot traffic from cruise ships, International airport, festivals, and iconic landmarks like Duval Street and Mallory Square.
🚢 Key West: Cruise Ships and Airport Traffic Fueling Tourism
Key West's tourism is significantly bolstered by its cruise ship port and airport:
🏠 The Multifamily Market: High Demand, Limited Supply
The housing market in the Keys is characterized by high demand and limited supply, leading to elevated rental prices:
🔑 Why Commercial Investors Are Turning to the Keys
The Florida Keys aren’t just a beautiful escape—they’re a high-barrier, high-demand investment market with serious long-term upside. Here’s why seasoned commercial investors are increasingly targeting the Keys:
✅ 1. Limited Inventory = Strong Appreciation Potential
The Florida Keys are geographically limited—stretching just 120 linear miles of island chain—and development is tightly controlled by Monroe County’s Rate of Growth Ordinance (ROGO), which restricts how many building permits are issued each year. This scarcity drives long-term appreciation. For example:
✅ 2. Year-Round Cash Flow from Tourism & Rentals
Unlike many seasonal markets, the Florida Keys benefit from year-round tourism, especially in Key West, Marathon, and Islamorada. This ensures continuous demand for hospitality accommodations and long-term rentals.
✅ 3. Workforce Housing Demand Creates Multifamily Opportunities
The Keys face a significant housing shortage for local workers, teachers, first responders, and service staff. Monroe County is actively seeking creative solutions, which puts small and midsize multifamily owners in a strong position.
✅ 4. Tax Advantages & Strong Cap Rates
Florida remains a no-state-income-tax state, and investment properties in the Keys often carry favorable cap rates compared to mainland Florida due to nightly rental premiums and limited operating competition.
✅ 5. Lifestyle Value + Generational Wealth
Buying in the Keys isn’t just about the return on investment—it’s also about legacy. Many investors use these properties:
Whether you're purchasing a waterfront motel in Marathon, a mixed-use retail building in Islamorada, or a multi-unit property in Key West, these investments offer a blend of stability, cash flow, and long-term growth potential that’s difficult to find elsewhere.
Ready to Explore Investment Opportunities?
From turn-key motels with dockage to value-add multifamily properties with expansion potential, I specialize in helping investors identify and acquire high-performing commercial real estate in the Florida Keys. Let’s connect and turn your next investment into your greatest asset—in a place where the sun shines on your profits!
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